I’m an award-winning Toronto-based creative with 15 years Under my belt.
I’ve worn a number of hats and worked in a number of vastly different environments. I’ve acted as everything between IT and Creative Director. I’ve found a home in corporate internal graphics, marketing/design firms, and the old stand-by of using Starbucks as an office. I thrive on impossible timelines and vague direction. The best thing about being a designer to me is the intellectual stimulation of solving problems.
Specialties:
- Passionate designer with strong creative direction skills, multitasking abilities, and speed in execution
- Extensive experience in branding, social media, corporate communications, stationery, advertising and packaging
- Advanced knowledge of the Adobe suite, illustration, coding, and interactive design
Work Experience
InfoMart
Art Director
- Consolidated digital and print materials to a consistent brand identity and guided sales and product development’s use
- Developed long-term content, creative, and marketing strategies alongside content manager, resulting in +125% marketing influenced deals, +30% email open & click rates, and +21% average google position
- Created processes to streamline project management and approvals between the marketing team and c-suite
- Clients include: Infomart, Amy & Tammy’s Boxed Lunch Company, Pangeodata, Advantage Students, Kouzina Christos
2018 – Present
Deloitte
Senior Graphic Designer
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Created client-facing and internal business documents, interactive e-learning modules, websites, smartphone apps, and video/animation projects
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Implemented many streamlining additions to departmental workflow and client-facing web presence
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Led the team as a subject matter expert in Macintosh, HTML5 jQuery, and Sharepoint
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Clients include: Deloitte, CDC, DHS, AT&T, Disney, Mariott, Bank of Montreal, and Apple
2011 – 2018
Planet Studio
Interactive Designer
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Designed and programmed micro-sites and web advertising, acted as lead DVD program designer
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Assisted in design of multifaceted print/interactive advertising campaigns, packaging, catalogs, and commercial storyboarding
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Led design efforts for all projects aimed at children under 12, and the social media department
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Clients include: Durex, PBS, ING, Arcadia, Alaven, The Weather Channel, Cartoon Network, Discovery, Molnlycke Healthcare, Scripps Networks, and CNN
2008 – 2011
In-Line Creative Solutions
Lead Graphic Designer
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Assisted in workflow ideation and UX/UI of corporate websites and advanced, corporate web applications
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Created advertising collateral including posters, direct mail, flyers, doorhangers, brochures, and other promotional material
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Headed the effort of a mass rebrand of corporate materials and publications following the merger of BellSouth and AT&T
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Clients include: AT&T/BellSouth, Spelman College, the Midtown Alliance, Steifel Labs, Arcapita Ventures, Preprint, Troutman Sanders Attorneys at Law
2006 – 2008
FreeLance Experience
La Salope Grafique
Creative Director
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Led a small team creating custom letterpress stationery for weddings, personal & corporate branding, and correspondence
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Headed the movement to retail sales, including running booths at events, and liaised with retail outlets selling product wholesale
- Featured in The Celebration Society’s Southeast Weddings magazine
- Clients include: La Maison de la Bridal
2008 – 2016
fitATLANTA Magazine
Art Director
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Acted as principal layout designer and copy editor
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Created in-house ads for print and web, advised on ad placement within the publication, directed photography team
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Guided agencies and staff through ad creation and acted as primary source of contact with vendors
- Cients include: fitATLANTA magazine, Videoscopic Institute of Atlanta, Seasons 52
2007 – 2008
Break Magazine
Junior Art Director
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Assisted in developing a grid system and universal imagery/typographic style to match the existing branding
- Created ads for sponsors
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Solely designed a modified issue for use as a program for the Atlantis Music Festival
2006
Other Freelance
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Assembled Corporate Identity packages, including designing logotype, trade characters, and stationery
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Designed for web in HTML/CSS, Adobe Flash, and installed PHP based content management systems
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Compiled multiple page newsletters, brochures, promotional banners and advertising collateral
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Clients include: Tanner Photography, The Mencken Society, Critical Designs, Purple Heart Foundation, Hudson Guild
2004 – Present
Awards
Non-profit / Service
The Mythopoeic Society
Social Media Manager / Board of Directors
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Helped to shape the ongoing operations of the non-profit, focusing on modernization, social engagement, events and branding
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Implemented a social media and content plan that has measurably increased user engagement (+58%) and improved demographics (lowering the average age of engaged users)
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Managed all social media accounts on an ongoing basis
2016 – Present
Signum University
Outreach / Digital Media Team
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Created promotional graphics for courses offered on iTunes streaming service and the university website
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Assisted in logo development and rebranding initiative
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Designed graphics and collateral for conferences
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Recorded, edited, and distributed video online class sessions
2015 – 2019
Fulton County Animal Services
WEb developer
- Designed and implemented an easy-to-update, WordPress-based website
2011
The Broadway Dreams Foundation
Creative Director
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Developed a cohesive print/interactive brand identity
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Assisted in putting multiple time-saving management systems in place and centralizing information flow
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Acted as webmaster and led a multifaceted design team (traditional and social media) including being primary source of contact for vendors
2008 – 2014
Education
The Art Institute of Atlanta
Bachelor of Fine Arts (BFA)
Graphic Design
2006
Let’s Work Together
I’m always looking for new freelance opportunities. Do you need help with a logo, a new website, or some help with getting the word out about your business? I can help.