Service Leader Rebrand

.type publication .name AT&T Service Leader Rebrand .target Employees of BellSouth/AT&T in customer facing positions .description Service Leader was a BellSouth created program to honor Customer Service Reps and On-Site Techs for exemplary customer service. Once per quarter, a newsletter was released with all the pictures of the honorees. AT&T picked up the program, which […]

Details

Jan 2, 2007

Target Audience

My Role

.type
publication

.name
AT&T Service Leader Rebrand

.target
Employees of BellSouth/AT&T in customer facing positions

.description
Service Leader was a BellSouth created program to honor Customer Service Reps and On-Site Techs for exemplary customer service. Once per quarter, a newsletter was released with all the pictures of the honorees. AT&T picked up the program, which necessitated a redesign.

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