alicia fox-lenz

print/interactive design portfolio

All You Need is Birkenstock

.type
campaign

.name
All You Need is Birkenstock Campaign

.target
Young Families

.description
A paper-doll based campaign showing how ubiquitous Birkenstock shoes are. A direct mail piece with perforated dolls and clothes coordinates with a traditional ad campaign.


.additional views


– student work –

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