The post BDF 2010 Summer Intensive campaign appeared first on Alicia Fox-Lenz.

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.name
Broadway Dreams Foundation 2009 Summer Intensive

.description

Postcards announcing auditions and the final Intensive performance. Taking design influence from Hair.

.additional views

The post BDF 2009 Summer Intensive Postcards appeared first on Alicia Fox-Lenz.

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The Nature Conservancy awareness campaign

.target
Young adults 18-24

.description
A humorous take on deforestation. Includes print advertisement, a billboard coupled with an lcd display that rotates facts, and a television spot.

.additional views

– student work –

The post The Nature Conservancy appeared first on Alicia Fox-Lenz.

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All You Need is Birkenstock Campaign

.target
Young Families

.description
A paper-doll based campaign showing how ubiquitous Birkenstock shoes are. A direct mail piece with perforated dolls and clothes coordinates with a traditional ad campaign.

.additional views

– student work –

The post All You Need is Birkenstock appeared first on Alicia Fox-Lenz.

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National Coalition for the Homeless Awareness/Donation Campaign

.target
Middle class Adults

.description
An awareness campaign executed by calling attention to average trappings of middle-class life and how these items would be viewed differently if homeless.

.additional views

– student work –

The post National Coalition for the Homeless appeared first on Alicia Fox-Lenz.