alicia fox-lenz

print/interactive design portfolio
Posts Tagged ‘AT&T’

AT&T The Customer Rules! Calendar

.type
collateral

.name
2008 AT&T The Customer Rules! Calendar

.description

A calendar celebrating Service Leader winners.


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AT&T Advertising and Publishing Resource Center

.type
interactive

.name
AT&T Advertising & Publishing Resource Center landing page

.description

A website for advertisers in the Yellow Pages to administer their ad accounts.


AT&T Wall Graphics

.type
environmental

.name
530 McCullough Drop-in Center Wall Graphics & Brochure holder

.target
Professionals working abroad

.description
An informational wall graphic composed of signs screen printed on plexiglass and a brochure holder with information about the drop-in work center.

AT&T Calling Card Tent Card

.type
advertising

.name
AT&T Calling Card Tent Card


AT&T Frequently Called Numbers Card

.type
print

.name
AT&T Frequently Called Numbers Card

.target
Recently acquired customers of AT&T

.description
A small card with helpful numbers for new customers.


AT&T Building Access Badges

.type
print

.name
AT&T Temporary Building Access Badges

AT&T Faxables Flyer

.type
advertising

.name
AT&T Faxables

.description
Faxables were a library of flyers that were distributed via fax machine.


NAACP Ad

.type
advertising

.name
AT&T NAACP Sponsorship Ad

.description
Ad for inclusion in an event program.


Novelty Check

.type
print

.name
Giant AT&T Novelty Check

.description
Giant novelty check for presentation at an awards ceremony.


Closer Coupon Tool

.type
direct mail & interactive

.name
AT&T Closer Coupon Tool

.target
Potential customers reached via cold calling

.description
The Closer Coupon Tool was designed to be a resource for AT&T’s telemarketers. The reps had access to the tool, which guided them through picking which coupons the customer qualified for. They input the customer’s address, which was printed on the individual postcards and send out via the mail.

There was also an expansive admin capability for delegating which coupon types were available to each rep and the number for each.

This was heavy on information architecture and front-end design, as well as the postcard design.


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Service Leader Rebrand

.type
publication

.name
AT&T Service Leader Rebrand

.target
Employees of BellSouth/AT&T in customer facing positions

.description
Service Leader was a BellSouth created program to honor Customer Service Reps and On-Site Techs for exemplary customer service. Once per quarter, a newsletter was released with all the pictures of the honorees. AT&T picked up the program, which necessitated a redesign.

From Us to You Rebrand

.type
publication

.name
AT&T From Us to You Rebrand

.target
Adults 65+ Retired from BellSouth

.description
A newsletter to retired employees of BellSouth. With the AT&T acquisition of BellSouth, it needed to be given the new AT&T look and feel