I’m an award-winning Toronto-based creative with 15 years Under my belt.
I’ve worn a number of hats and worked in a number of vastly different environments. I’ve acted as everything between IT and Creative Director. I’ve found a home in corporate internal graphics, marketing/design firms, and the old stand-by of using Starbucks as an office. I thrive on impossible timelines and vague direction. The best thing about being a designer to me is the intellectual stimulation of solving problems.
Specialties:
- Passionate designer with strong creative direction skills, multitasking abilities, and speed in execution
- Extensive experience in branding, social media, corporate communications, stationery, advertising and packaging
- Advanced knowledge of the Adobe suite, illustration, coding, and interactive design
Work Experience
InfoMart
Art Director
- Consolidated digital and print materials to a consistent brand identity and guided sales and product development’s use
- Developed long-term content, creative, and marketing strategies alongside content manager, resulting in +125% marketing influenced deals, +30% email open & click rates, and +21% average google position
- Created processes to streamline project management and approvals between the marketing team and c-suite
- Clients include: Infomart, Amy & Tammy’s Boxed Lunch Company, Pangeodata, Advantage Students, Kouzina Christos
2018 – Present
Deloitte
Senior Graphic Designer
Created client-facing and internal business documents, interactive e-learning modules, websites, smartphone apps, and video/animation projects
Implemented many streamlining additions to departmental workflow and client-facing web presence
Led the team as a subject matter expert in Macintosh, HTML5 jQuery, and Sharepoint
Clients include: Deloitte, CDC, DHS, AT&T, Disney, Mariott, Bank of Montreal, and Apple
2011 – 2018
Planet Studio
Interactive Designer
Designed and programmed micro-sites and web advertising, acted as lead DVD program designer
Assisted in design of multifaceted print/interactive advertising campaigns, packaging, catalogs, and commercial storyboarding
Led design efforts for all projects aimed at children under 12, and the social media department
Clients include: Durex, PBS, ING, Arcadia, Alaven, The Weather Channel, Cartoon Network, Discovery, Molnlycke Healthcare, Scripps Networks, and CNN
2008 – 2011
In-Line Creative Solutions
Lead Graphic Designer
Assisted in workflow ideation and UX/UI of corporate websites and advanced, corporate web applications
Created advertising collateral including posters, direct mail, flyers, doorhangers, brochures, and other promotional material
Headed the effort of a mass rebrand of corporate materials and publications following the merger of BellSouth and AT&T
Clients include: AT&T/BellSouth, Spelman College, the Midtown Alliance, Steifel Labs, Arcapita Ventures, Preprint, Troutman Sanders Attorneys at Law
2006 – 2008
FreeLance Experience
La Salope Grafique
Creative Director
Led a small team creating custom letterpress stationery for weddings, personal & corporate branding, and correspondence
Headed the movement to retail sales, including running booths at events, and liaised with retail outlets selling product wholesale
- Featured in The Celebration Society’s Southeast Weddings magazine
- Clients include: La Maison de la Bridal
2008 – 2016
fitATLANTA Magazine
Art Director
Acted as principal layout designer and copy editor
Created in-house ads for print and web, advised on ad placement within the publication, directed photography team
Guided agencies and staff through ad creation and acted as primary source of contact with vendors
- Cients include: fitATLANTA magazine, Videoscopic Institute of Atlanta, Seasons 52
2007 – 2008
Break Magazine
Junior Art Director
Assisted in developing a grid system and universal imagery/typographic style to match the existing branding
- Created ads for sponsors
Solely designed a modified issue for use as a program for the Atlantis Music Festival
2006
Other Freelance
Assembled Corporate Identity packages, including designing logotype, trade characters, and stationery
Designed for web in HTML/CSS, Adobe Flash, and installed PHP based content management systems
Compiled multiple page newsletters, brochures, promotional banners and advertising collateral
Clients include: Tanner Photography, The Mencken Society, Critical Designs, Purple Heart Foundation, Hudson Guild
2004 – Present
Awards
Non-profit / Service
The Mythopoeic Society
Social Media Manager / Board of Directors
Helped to shape the ongoing operations of the non-profit, focusing on modernization, social engagement, events and branding
Implemented a social media and content plan that has measurably increased user engagement (+58%) and improved demographics (lowering the average age of engaged users)
Managed all social media accounts on an ongoing basis
2016 – Present
Signum University
Outreach / Digital Media Team
Created promotional graphics for courses offered on iTunes streaming service and the university website
Assisted in logo development and rebranding initiative
Designed graphics and collateral for conferences
Recorded, edited, and distributed video online class sessions
2015 – 2019
Fulton County Animal Services
WEb developer
- Designed and implemented an easy-to-update, WordPress-based website
2011
The Broadway Dreams Foundation
Creative Director
Developed a cohesive print/interactive brand identity
Assisted in putting multiple time-saving management systems in place and centralizing information flow
Acted as webmaster and led a multifaceted design team (traditional and social media) including being primary source of contact for vendors
2008 – 2014
Education
The Art Institute of Atlanta
Bachelor of Fine Arts (BFA)
Graphic Design
2006
Let’s Work Together
I’m always looking for new freelance opportunities. Do you need help with a logo, a new website, or some help with getting the word out about your business? I can help.