alicia fox-lenz

print/interactive design portfolio
campaign

BDF 2010 Summer Intensive campaign

.type
campaign

.name
BDF 2010 Summer Intensive campaign

.description

Overall branding as well as flyers and postcards to announce upcoming auditions for inclusion in the 2010 Summer Intensive.


.additional pieces

BDF 2009 Summer Intensive Postcards

.type
campaign

.name
Broadway Dreams Foundation 2009 Summer Intensive

.description

Postcards announcing auditions and the final Intensive performance. Taking design influence from Hair.


.additional views


The Nature Conservancy

.type
campaign

.name
The Nature Conservancy awareness campaign

.target
Young adults 18-24

.description
A humorous take on deforestation. Includes print advertisement, a billboard coupled with an lcd display that rotates facts, and a television spot.


.additional views


– student work –

All You Need is Birkenstock

.type
campaign

.name
All You Need is Birkenstock Campaign

.target
Young Families

.description
A paper-doll based campaign showing how ubiquitous Birkenstock shoes are. A direct mail piece with perforated dolls and clothes coordinates with a traditional ad campaign.


.additional views


– student work –

National Coalition for the Homeless

NCH donation box.type
Awareness campaign

.name
National Coalition for the Homeless Awareness/Donation Campaign

.target
Middle class Adults

.description
An awareness campaign executed by calling attention to average trappings of middle-class life and how these items would be viewed differently if homeless.


.additional views


– student work –