alicia fox-lenz

print/digital design portfolio
campaign

The Nature Conservancy

.type
campaign

.name
The Nature Conservancy awareness campaign

.target
Young adults 18-24

.description
A humorous take on deforestation. Includes print advertisement, a billboard coupled with an lcd display that rotates facts, and a television spot.


.additional views


– student work –

All You Need is Birkenstock

.type
campaign

.name
All You Need is Birkenstock Campaign

.target
Young Families

.description
A paper-doll based campaign showing how ubiquitous Birkenstock shoes are. A direct mail piece with perforated dolls and clothes coordinates with a traditional ad campaign.


.additional views


– student work –

National Coalition for the Homeless

NCH donation box.type
Awareness campaign

.name
National Coalition for the Homeless Awareness/Donation Campaign

.target
Middle class Adults

.description
An awareness campaign executed by calling attention to average trappings of middle-class life and how these items would be viewed differently if homeless.


.additional views


– student work –