alicia fox-lenz

print/interactive design portfolio
advertising

BDF 2011 Summer intensive postcard

.type
advertising

.name
Broadway Dreams Foundation 2011 Summer intensive 1 color postcard

.description

Postcard to promote auditions for the week-long summer intensive program.

BDF Triple Threat Extreme flyer

.type
advertising

.name
Broadway Dreams Foundation Triple Threat Extreme flyer

.description

Flyer to promote registration in the TTE program.

Hibiclens coupon

.type
advertising

.name
Hibiclens/Hibistat coupon

.description

Coupon for inclusion in Hibiclens and Hibistat packaging


.additional views

Broadway Dreams Foundation – Songwriting Master Class

.type
advertising

.name
Broadway Dreams Foundation – Songwriting Master Class flyers

.description

Flyers for songwriting master class programs run by Jeremy Schonfeld.


.additional views




Durex Shopper’s Drug Mart Ad

.type
advertising

.name
Durex Shopper’s Drug Mart Ad – English

.description

Ad for the Canadian Market.

PBS Monarchy Ad

.type
advertising

.name
PBS Monarchy: The Royal Family at Work Ad



History Detectives

.type
advertising & interactive

.name
PBS History Detectives Ad & Web Banner

.description

Magazine ad and static web banner.


.additional views




StageRight Easter Direct Mailer

.type
advertising

.name
StageRight Easter Direct Mailer

.target
Owners of Worship Facilities

.description

A fold-out direct mailer for a special easter discount offer on staging.


.additional views



Broadway Dreams Foundation – Summer Intensive

.type
advertising & eblast

.name
Broadway Dreams Foundation’s 2008 Summer Intensive collateral

.target
Children 12-18 and their parents

.description

A flyer targeting students to sign up for the week-long intensive. An eblast targeting parents to purchase special tickets for the performance at the end of the intensive.


.additional views



ING Run for Something Better Ad

.type
advertisement

.name
ING Run for Something Better: Medtronic Twin Cities Marathon Sponsorship ad

StageRight Stage Directions Ad

.type
advertisement

.name
StageRight Stage Directions Ad

.target
Theatre Teachers

.description

Advertisement for StageRight’s staging systems to run in a publication targeting high school and college theatre professors.

CNN Black in America Ad

.type
advertisement

.name
CNN Black in America Ad

.target
Minority College Students

.description

Advertisement for CNN’s Black in America HBCU Tour to run in Florida A&M’s student-run newspaper.

Broadway Dreams Foundation- Triple Threat Extreme Flyer

.type
advertisement

.name
Broadway Dreams Foundation: Triple Threat Extreme Flyer

.target
Chidren 12-18

.description

Flyer advertising the Broadway Dream Foundation’s Triple Threat Extreme program, a one day crash course in acting, singing, and dance.

fitATLANTA Discount Card Ad

.type
advertisement

.name
fitATLANTA Discount Card Ad

.target
Adults 30-40

.description

Advertisement for fitATLANTA magazine for their Health & Fitness discount card.

Ruckus

.type
campaign

.name
Ruckus

.target
University of Alabama students

.description

An awareness campaign for a music download service for the students of the University of Alabama.


.additional views


AT&T Calling Card Tent Card

.type
advertising

.name
AT&T Calling Card Tent Card


AT&T Faxables Flyer

.type
advertising

.name
AT&T Faxables

.description
Faxables were a library of flyers that were distributed via fax machine.


NAACP Ad

.type
advertising

.name
AT&T NAACP Sponsorship Ad

.description
Ad for inclusion in an event program.


Closer Coupon Tool

.type
direct mail & interactive

.name
AT&T Closer Coupon Tool

.target
Potential customers reached via cold calling

.description
The Closer Coupon Tool was designed to be a resource for AT&T’s telemarketers. The reps had access to the tool, which guided them through picking which coupons the customer qualified for. They input the customer’s address, which was printed on the individual postcards and send out via the mail.

There was also an expansive admin capability for delegating which coupon types were available to each rep and the number for each.

This was heavy on information architecture and front-end design, as well as the postcard design.


.additional views



Pr1ml Denim

.type
identity, packing & advertising

.name
Pr1ml Denim

.target
Males ages 18-24

.description
Denim for the Bond-worshipping, danger-seeking ladies man.


.additional views


– student work –