alicia fox-lenz

print/interactive design portfolio
web

Mythgard Boethius image

.type
banner

.name
Mythgard Academy Boethius class image

.description

Image for promotion of the free open class on Boethius for the Mythgard Academy. Also the image for the class on the website and on podcast distributors.

Signum University Introduction to Old Norse image

.type
banner

.name
Signum University Norse Myths & Sagas image

.description

Image for promotion of the Norse Myths & Sagas course at Signum University. Also the image for the class on the website and the virtual classroom.

Deloitte Transformation Central

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Deloitte ITASCA homepage and logo

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Signum Old Norse image

.type
banner

.name
Signum University Introduction to Old Norse image

.description

Image for promotion of the Introduction to Old Norse course at Signum University. Also the image for the class on the website and the virtual classroom.

Deloitte Board of Directors internal site

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Deloitte One Team Print Services site

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Mythgard Dracula image

.type
banner

.name
Mythgard academy Dracula class image

.description

Image for promotion of the free open class on Dracula for the Mythgard Academy. Also the image for the class on the website and on podcast distributors.

Bersin by Deloitte complimentary research site

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Deloitte Creative Services Customer site

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ING Homepage

.type
website

.name
ING Homepage

.description

Homepage for ING.com

Cartoon Network Fusion Fall banners

.type
web banner

.name
Cartoon Network Fusion Fall campaign

.description

Animated web banners


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FusionFall_728x90_feedyourkids

FusionFall_160x600_feedyourkids

FusionFall_300x250_feedyourkids

Salope website

.type
website/identity

.name
la Salope Grafique identity and website

.description

Informational website and brand identity for a small, boutique letterpress company.


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Broadway Dreams Foundation – Holiday Benefit

.type
interactive

.name
Broadway Dreams Foundation – Holiday Benefit Email

.description

E-blast announcing the 2009 holiday benefit concert in New York.


RTMS site

.type
interactive

.name
RTMS website redesign

.description

Proposed website redesign of a security and residential gate installation company.



National Geographic E-announcement

.type
interactive

.name
National Geographic – June E-announcement

.description

E-blast announcing upcoming DVD titles.


David Robin Munn

.type
interactive

.name
David Robin Munn Portfolio Site

.description

Portfolio site for a photographer/hair stylist.


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History Detectives

.type
advertising & interactive

.name
PBS History Detectives Ad & Web Banner

.description

Magazine ad and static web banner.


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Broadway Dreams Foundation – Summer Intensive

.type
advertising & eblast

.name
Broadway Dreams Foundation’s 2008 Summer Intensive collateral

.target
Children 12-18 and their parents

.description

A flyer targeting students to sign up for the week-long intensive. An eblast targeting parents to purchase special tickets for the performance at the end of the intensive.


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Food Network – Tostitos Microsite

.type
web design

.name
Food Network – Tostitos Football Microsite

.target
Young Adults

.description

Microsite designed in conjunction with a sweepstakes hosted by Tostitos.

Greg’s Identity

.type
identity & web

.name
Greg Dalrymple: Photofinishing

.target
Photographers

.description

A simple, modern layout that’s easy to update to frame his work without overpowering it. Color scheme chosen to appeal to fashion photographers.


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AT&T Advertising and Publishing Resource Center

.type
interactive

.name
AT&T Advertising & Publishing Resource Center landing page

.description

A website for advertisers in the Yellow Pages to administer their ad accounts.


PrePrint Site

.type
web design

.name
preprint website

.target
Designers

.description
Preprint rebranded and needed a more modern website to match. Created in xHTML, utilizing a php-based file uploading system.


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Closer Coupon Tool

.type
direct mail & interactive

.name
AT&T Closer Coupon Tool

.target
Potential customers reached via cold calling

.description
The Closer Coupon Tool was designed to be a resource for AT&T’s telemarketers. The reps had access to the tool, which guided them through picking which coupons the customer qualified for. They input the customer’s address, which was printed on the individual postcards and send out via the mail.

There was also an expansive admin capability for delegating which coupon types were available to each rep and the number for each.

This was heavy on information architecture and front-end design, as well as the postcard design.


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